Based in Madison, Wisconsin, we’re a nonprofit community of beer lovers, homebrewers, and fermentation fanatics. Our mission? To celebrate, create, and share great beer, and all its flavorful cousins like mead, cider, and cyser. From casual tastings to brew-ins and competitions, we’re all about learning, experimenting, and having fun with fermentation.
Each summer, we host The Great Taste of the Midwest, one of the nation’s premier beer festivals — 190+ breweries, 1,400+ beers, and 6,400 very happy guests. Whether you brew, taste, judge, or just enjoy the craft, you’ll find a place (and a pint) among friends here. Read more about us here.
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GTMG
ALTERNATE INTRO – More Playful: We’re a bunch of folks in Madison, Wisconsin, who take beer seriously—but not ourselves. From backyard brew kettles to commercial taps, we’re here to celebrate the magic of fermentation in all its bubbly forms: beer, mead, cider, and whatever wild experiment comes next.
Every summer we throw one heck of a party — The Great Taste of the Midwest — with over 190 breweries, 1,400 beers, and 6,400 smiling faces. It’s our way of saying, “Beer makes the world a friendlier place.”
We love to learn, taste, teach, and share. Whether you’re brewing your first batch or judging like a pro, there’s always something new to sip, swap, or discover.
Join us. Bring your curiosity, your creativity… and maybe a pint glass.